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DRAFT - DRAFT - DRAFT - DRAFT - DRAFT - DRAFT - Updated: 10/10/04,
“Fortune favors the bold.” Virgil (70 BC - 19 BC)
The rapid pace of change has transformed the world into an innovation economy. Innovation has become the driving force, one that stresses agility, adaptability in an organization. We seek to educate students to excel in this new economy and do research to drive it, yet many expect the century old model of university operations to remain static. In the words of Mahatma Gandhi, “We must become the change we want to see”. If we want to change students to be innovators, if we want to provide meaningful innovations to society, we must be willing to, nay, we must seek to, be innovative in our organization and change the way we operate. If we are to succeed as innovators, we must embrace innovation at the very core of our organization.
The campus is discussing the viability of the college of innovation idea. While the vision was broad, the initial documents tried not to overstep the bounds of political “authority” of the engineering school where the ideas originated. There has been a positive reception of the general concept which lead to the broader discussions around a experiential university including a broader college of innovation. This document describes the more general form of that vision and details some details on the structural aspect of a COI based on a matrix organization. This presentation addresses 5 primary issues::
A separated and more detailed document on “Operations in a matrix organized COI “ is in development. This does not address the proposed innovation majors.
"Research
is the transformation of money into knowledge — Innovation is
the transformation of knowledge into money!" The College of Innovation at University
of Colorado at Colorado Springs will be recognized as one of the top
five College of Innovations in the country, a place where leading
edge faculty drive technological and economic innovations while
helping transform exceptional students into effective innovation team
members. The College of Innovation at UCCS
combines the engineering and scientific research/development with the
business research and understanding needed to drive innovations
critical to our expanding regional and national economies. It
pioneers educational programs focused on the innovation process and
involves students, both undergraduates and graduates, in long term
multi-disciplinary industry-sponsored innovation experiential
projects.
The college offers unique degrees
including bachelors of innovationSM and masters
of innovationSM in engineering, science and business
fields as well as a bachelors of arts in innovation with
various concentrations. The bachelors of innovationSM
degrees are four year in depth bachelors degrees designed to be
accreditible degrees in their respective areas, e.g. the bachelors of
innovation in computer science has the same number of advances
computer science credits as a bachelors of science in computer
science. These unique degrees involved multi-year multi-disciplinary
experiential learning, that involve student from broad range of areas
in teams solving real problems for real clients.
The college of innovation also offers a
wide range of traditional bachelors and masters of science degrees
in business, engineering and science disciplines.
In the long term view, the COI is expected to operate as a
matrix organization and will structured to allow rapid changes in its
offerings, and hence, the associated faculty. Innovation, in one form
or another, is ubiquitous. Almost every department on campus
addresses invention and research, and many are actively trying to be
innovative in their educational approach. But invention is not
innovation, and application of innovations, while important, cannot
be the central focus.
It is proposed that the COI initially focus on
innovation combining technological and scientific areas with the
business. These areas are the initial focus for three primary
reasons.
First it is because they are generally regarded as
the engine of the “innovation economy” (e.g. see
BusinessWeek online,
http://biz.yahoo.com/bizwk/041001/b3903402_1.html).
This relation to economic growth will provide a the impetus for
companies to partner with us and fund project teams.
Secondly these areas, especially engineering and
business, have seen declining enrollments and hence it is imperative
that a substantial change be made in their operation. These are
areas where students choice of college significantly depends on their
perceived marketability after graduation. The COI, combined with new
programs, offers an important change and a possibility for these
program to recapture the lost enrollments. Letting the initial
focus of the COI be on these areas increases the marketability of the
college and its new programs to students in these areas.
Thirdly, to include too many different topics
within the college, and too diverse a range of faculty, increase the
chance that the novel matrix organization of the COI will become
unworkable. After the university develops experience with the model
it may well choose to expand the college to have a broader focus.
Involvement, however, does not necessitate a
degree program or a faculty's primary membership being in the
college. The College , in particular the School of research and
applied innovation within it, will include affiliated faculty from
across campus. The new majors being proposed may cross College
boundaries, e.g. there could be a bachelors of arts in innovation
with a concentration in psychology. Thus faculty from other areas
will be affiliated with (and hence involved) just not initially homed
within the COI.
Unlike the traditional college model, where majors
requires courses from other colleges/programs without representation
of from those areas, the college of innovation will invite active
participation and team membership from faculty in programs that are
involved in colleges degree program. The matrix organization and
program/function focused teams will give these faculty a voice both
in resource allocation and in program content.
The basic concept of a matrix organized structure
is a separation of key “products” and the resources
needed to realize the products. While a hierarchical structure
usually binds these two tightly together in a matrix they are
separate. Matrix organizations can still have a range of structures,
e.g. process-based, function based or balanced. It is proposed
that the College of Innovation be organized as a matrix, with a
process (degree) oriented model. This matrix organization, is
generally considered a boundaryless organization structure, and when
combined with the strong experiential nature of the programs to be
offered, is a major step toward the CU system vision of “a
university without walls”. The College of Innovation would, initially, house
3 or 4 schools:
the school of business and entrepreneurship,
and
the school of engineering and science,
the school of applied inter-disciplinary
innovation and research (possibly) the school of international
issues in innovation with a single dean for the college with 1-2
associate deans.
These schools would provide have
administrative oversight, with no budgetary/resource control, of the
degree programs in their respective areas, and would be involved in
their faculty's tenure. The first two of these would be teaching
oriented schools focused on undergraduate. The third would be
focused on graduate education, research and inter-disciplinary (as
opposed to multi-disciplinary) projects. The final component would
be focused on developing and supporting the international
interactions including international students and partnerships
involving trans-national teams. Faculty in the college would be
associated with one or more of the schools with one “home”
school. The performance contracts for each faculty will be
individualized, as discussed in the section on matrix organization.
Faculty, however, report to multiple teams and so their performance
reports have multiple sections.
There would be no academic “departments”
or chairs in the traditional sense of the word. There will be
program (process) teams that provide oversight and make resource
requests for particular programs. As undergraduate and graduate
programs in the same area are independent (though complementary
spillovers), they would have separate, though likely overlapping,
oversight committees.
The matrix would also have functional “teams”
that transcend program boundaries , e.g. IT support, administrative
support, extended studies. These would be focused on the functional
roles serving the different “clients”. Thus rather than
a secretary for department X, there might be 1-2 undergraduate
assistant, 1-2 graduate assistant, one financial assistant and one
research program assistance for the whole college.
A central role in the matrix structure is the
resource allocation process. In a matrix there are no hierarchical
resource decision, the overall good of the organization is used to
determine the allocation of resources to teams who then have direct
operational control of them. Resources include personnel, space
and general funds. Personnel are not whole units, rather they
include faculty teaching effort, faculty research effort, Instructor
teaching effort, honoraria teaching effort, and an individual may be
assigned as a resource to multiple teams (with a total allocation of
100% of their university time). Resources may be allocated for
different periods of time, allowing a certain level of longer term
planning by a team. As in a traditional matrix, resource decision
rest with an individual (the dean), generally supported by a
committee.
Important in the matrix organization is the
ability to incentivize personnel and for management to set clear
objectives and metrics for performance. The new structure will
necessitate a move to more individualized semesterly or yearly
performance contracts with personnel that state their objectives and
performance metrics. Note this is not a new requirement or effort,
just a formalization of what each chair has verbally done in the
past.
In discussions with different faculty
there have been some novel suggestions for the structure that have
some interesting potential and should be explored. Here are a few
(translated to the terminology of this presentation).
Having the school of
inter-disciplinary innovation be a school without tenure,
Having the school of
inter-disciplinary innovation be a school with a very serious tenure
filter, only having faculty with research records comparable to
Carnegie I research schools.
or organizing where the faculty
associated with it do not get pay but run
There are many reasons to have
a College of Innovation and some arguments against it. This
section briefly reviews both the Pros and the Cons. Some are
addressed in more details in other sections.
Pros: Forming a College of Innovation
sets a tone and suggests a cultural change that is important in
having the new degree programs in innovation taken seriously Forming a College of Innovation
provides the opportunities to do external fund raising (both from
foundations and from places like Department of Ed and NSF, and from
corporate americia.
Forming a College of Innovation
can address the longer term issues of competitive programs in
existing engineering and business as the new majors bring increased
students and improve recognition of the existing programs as well.
The College of Innovation will
address a national need, and can quickly become a national leader.
(In a recent national survey commissioned by GE, only 9% of college
students polled indicated that they felt the United States is Doing
enough to foster Innovation among young people”). The College of Innovation's
unique structure allows more efficient utilization of resources and
better matching of resources to the dynamic needs. The fluctuations
in students interests (i.e. majors) are larger and more rapid than a
traditional departmental model can efficiently address. The name “College of
InnovationTM” is new, meaning people won't have
preconceived ideas about it. They will have to look at it to
understand it. But that also means we can “Trademark” it
to protect is as intellectual property and hence improve its role in
branding.
The name does not contain any of
the terms science, engineering, technology, business,
entrepreneurship that would make a subset of the stakeholders more
comfortable, but make another subset uncomfortable.
The College of Innovation can
become a positive focus of change (rather than a negative perception
on budget cuts.
Having “schools”
within the college allows faculty to express their affiliation in a
more traditional way if desired, E.g. Prof X from the School of
Business and Entrepreneurship at UCCS. The uniqueness (and potential
trademarking) will allow it to be a marketing and branding tool for
UCCS.
Cons:
The name College of Innovation
is new, so people won't know that it means, and that make some
faculty uncomfortable. Setting up a new college will
take money (but even in the short run may save more than it costs,
and may allow fund raising to cover these costs) It may need approval of CCHE
which means it will take a long time The new structure and
multiple reporting may be confusing for faculty. The new structure
will have a more complex/confusing tenure process may negatively
impact the ability to attract good new faculty.
Existing faculty
culture will be disrupted and the cross-disciplinary teaching may
cause resentment.
The non-traditional
structure may impact the ability to earn accreditation.
“Schools”
with no authority limits their ability to ensure their program
quality (then again so do budget cuts) Separate “schools”
could increase the administrative overhead (but not of they have no
“resources” other than a fraction of faculty time for
that committee).
Putting
under-performing groups together is not a good model for a
successful merger.
The College of Innovation is more
than a name, a mission and a vision. The organizational structure of
this new college MUST facilitate the cultural change that must occur
if the university is to truly ‘innovate’ with this new
distinctive feature. Innovation requires strong community
partnerships, agility in forming teams and reacting to opportunities,
a willingness to focus research on topics, processes, and development
that will have serious relevance and benefits for parts of society,
and a real commitment for collaboration. The current academic
structure involving departments based on disciplines limits this new
innovative culture. Neither do the current faculty rewards,
incentives, and workload mechanisms support the agility and
multi-tasking needed to support innovation. The new College of
Innovation must not only teach and do innovation, it must itself be
organized innovatively. A new organizational structure is needed
to harness diverse talent, knowledge, and skills and direct them
towards supporting the innovation process.
There are plenty of different organizational
structures, many simple variations of the hierarchical departmental
model current in use in academicia The COI proposes that the new
structure be based on a version of the matrix organization, where
outcomes (e.g., graduates, innovative ideas,or research) are paired
with resources (e.g., faculty, space, money, etc.), or functions
(e.g., reviewing admission material) that are distributed across
projects.
“The organizational chart
is becoming increasingly irrelevant as a definition of job identity
and accountability. Traditional hierarchical structures with clear
lines of authority, unity of command and discrete accountabilities
simply don’t adequately respond to today’s unstable,
unpredictable and “realtime” business environment. Who
you report to is less relevant than who you work with — which
increasingly includes colleagues, partners and customers in the
context of virtual workgroups and communities of practice. Your
individual competencies, relationships and accountabilities mean more
today than your job title or description. Reporting relationships
yield to workflow processes and interdependencies. You typically
report to multiple bosses, team leaders or process owners, and you
struggle with potential conflicts, ambiguity, blurred boundaries, and
multiple and competing objectives. Welcome to the new matrix
organization, a structure that has emerged as the predominant means
to harness diverse talent, knowledge and skills across boundaries of
time and space in response to the unstable, complex and diverse
global marketplace.” - Michael Bell, Gartner
At first glance those familiar with matrix
organization theory might not see its applicability to academic
structures. The classical discussions and most commercial
applications address issues between product-line and geographic
oriented management styles. While that may be the outward
appearance, more fundamentally matrix organizations excel at
addressing conflicting resources demands that arise along different
dimensions. The goal of a Matrix organization is to more
effectively utilize resources, being agile in response to new
constraints while simultaneously supporting investment in future
opportunities.
In their papers on Matrix
Organizations, D. Baron and D. Besanko of Stanford have examined how
matrix organizations and when they are most appropriate. One of their
key insights is that matrix organizations are preferable to a
geography or a product oriented organisation when there are
conflicting “spillovers”. A classic example of
conflicting spillovers, which applies to universities, is when
different product lines (e.g. departments or programs in the
university) can benefit from economies of scale but when those
products are substitutes on the demand side (i.e. students major
only in one program). (For details on why , in a pure business
context, this is the case see
http://gobi.stanford.edu/ResearchPapers/Library/RP1397.pdf). When there are conflicting spillovers, the
products groups are effectively competing for resources, and often
duplicating resources, in a way that does not benefit the overall
organization. This is exactly the situation faced in most
universities, we often compete for students and other resources in
what is somewhat of a zero-sum game. We need to focus on
organizational issues that increase overall resources, not fight over
which group is getting what share of the current student pool and
resources.
There have been some other “new
organizations” that have arisen in discussion with other
faculty. The most relevant being the “hypertext
organization”. While this organization (most common in
larger Japanese firms) is considered by many to be better for
“knowledge acquisition” than a matrix organization, that
analysis does not really apply to a university. The hypertext
organization needed to introduce a third layer to focus on knowledge
acquisition because in a traditional company the front lines are
generally addressing a product that is not about knowledge. However
in a university our primary products re knowledge base and so the
primary teams already have a knowledge focus and we would gain little
from a hypertext organization's knowledge teams. Furthermore the
single reporting aspects and more bureaucratic organization of a
hypertext organization do not address the issues of efficient
utilization of resources. They may be effective in a large
organization where many specialized people can be supported, and are
less of an issue in corporate structures where people can be moved
from one group to another or simply let go when a division is
shrinking. Those characteristics do not apply in a university.
The primary reasons to move to a matrix
organization are to be more responsive to our products (student and
research) while improving efficiency. A critical issue in any
matrix-based organization is placing resource allocation decisions
in a larger context. It seeks to make decisions that are good for
the overall organization, even if not always the best choice for a
particular unit. Efficiency can be realized because under uses
resources are not sequestered in isolated units, but can be brought
into a general pool. It can also reduce the redundancy and wastes
that occurs when multiple independent units pursue nearly identical
agendas.
Another reason a matrix is well suited to a
college of innovation is the expectation that resources can be shared
across teams. In a multi-city company this often requires virtual
teams to provide the needed skill base and overall resources for a
team. But in a single campus university this is not a concern.
Furthermore, the teaching resources, especially for the lower level
courses, can be taught by a wide range of people, e.g. most
engineering faculty should be able to teach introductory mathematics,
science and statistics, and many could teach technical writing. It
is quite practical to team-teach courses so the units of teaching
resource allocation can be even smaller than a course and combine
complementary skills from multiple faculty.
The
matrix improves utilizations of resources in multiple ways , many of
which will enhance the educational and research missions of the
university in ancillary ways. We discuss two such benefits.
First
and foremost, the matrix approach depends on multi-disciplinary teams
to produce its products. This will engage the faculty in
multi-disciplinary team activities, akin to those in which we expect
our students and our graduates to engage. This will both help hone
our skills as faculty and to make us more relevant role models for
the majority of our students. If we want to stress
multi-disciplinary teams for our students, we need to live it
ourselves. A
second ancillary benefit of changing to a matrix organization will
be how it helps the community relate to the universities. To many,
academics are stuck in their ivory towers where the
inwardly oriented, centuries old discipline-based organizational
structures of the industrial age can no longer provide the breadth of
knowledge required to address the complex problems of the 21st
century. The change in structure will signal to many that we are
serious about change. The university can leverage that as a tool for
fund raising and to help improve our reputation.
College of Innovation Concept Page A vision for the College of Innovation
Ray
Mears, 3M, "Protect and Survive" Design Council Business
Network Surgery, 4/2001
Who would be involved in an COI
College of Innovation Matrix structure
Why have a College of Innovation
Why a matrix organization in a COI